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06 June 2010
Seven Reasons Why Bangalore Still
Tops the Offshoring League
As Bangalore notches up 25 years of
outsourcing, it's worth examining
the factors that have made the city
such a strong first choice for many
businesses
Bangalore, the backbone of India's
$60.5 billion outsourcing industry,
is notorious for a regimented early
closing time for nightlife,
horrendous traffic, frequent power
outages and a host of other
tribulations.
Yet 25 years after outsourcing
started in the city, it is now the
technology hub of the East, sitting
at the top of every company's list
of offshore destinations for
outsourcing and investment. Here are
seven reasons why Bangalore enjoys
its exalted position.
1. Diversity
2. Talent
3. Legacy
4. Ecosystem
5. Geography
6. Mood
7. New development
More>>
Global Services
 
03 July 2009
ESOMAR: Clients demand integrated
end-to-end solutions from research
agencies
At a
mere US$151 million, the Indian
market research industry is just 0.5
per cent of the global industry,
estimated by the ESOMAR to be worth
US$28 billion. Even the proportion
of global research practice
outsourced to India is larger at
approximately US$220 million, and
growing fast. The minuscule size of
the Indian research industry
vis-à-vis the global industry was
the topic of discussion at the first
ESOMAR (the world organisation for
enabling better research into
markets, consumers and societies)
meeting in India in 15 years.
The impact of the recession on
research and making the discipline
more client-friendly were some of
the other topics bandied back and
forth at the event.
Jasal Shah,chief executive officer
and managing director, Markelytics,
said in his introductory speech that
in many countries, research in
sectors such as banking and the
automotive industry were cancelled
this year. Studies in other sectors
were postponed as well, and clients
were demanding 'more for less'.
More>>
afaqs!
10 January 2009
ESOMAR welcomes new players to its
2009/2010 Council
ESOMAR, the world organisation for
market and opinion research has
appointed a new President for the
period 2009-2010, based on the
results of an election among it's
members in 120 countries.
Gunilla Broadbent has been elected
as the new ESOMAR President making
her the second woman to hold the
position and the first President who
resides outside Europe. Mary
Goodyear was the first woman elected
President in 1992-1993.
Gunilla's 30+ years international
career has spanned across Europe,
Asia, and the USA where she is
President of GB Global Positioning.
Her previous positions include
Senior Vice-President of Synovate,
New York, President and Founder
Worldwide Services of BAIGlobal, New
York (acquired by Synovate in 1999 )
and Senior Vice-President of Roper-ASW
(now GfK-NOP)New York.
She has also held positions in
Sweden, which is her native country,
Japan and Indonesia .
Gunilla began her journey with
ESOMAR as the Representative in the
US from 1995 to 2002. She has been a
Council Member since 2003 and held
the position of Treasurer from 2005
to 2008. Commenting on her election,
Gunilla Broadbent said "I am very
much looking forward to working with
the Management Team and the Council
to enhance and strengthen ESOMAR's
leadership role and to promote self
regulation and professional
standards across the world. The year
ahead will be a challenging one;
however it is also an opportune time
for the industry to show the value
of market research in driving good
business decisions in a tough
economic climate."
Sue Nosworthy, Global Insights
Director at TNS will become Vice
President. Sue brings to the
position 30 years' experience
working in the international
research sector with a number of
supplier companies including BMRB
and NFO, and is now responsible for
servicing one of TNS' largest global
accounts. She was the ESOMAR
Representative in the UK from 1995
to 2002, and Council Member from
2005 to 2008.
For the first time in the
organisation's 61 year history, the
ESOMAR Council will include members
from India and Russia, demonstrating
the increasingly global reach of the
association. The eight newly-elected
Council Members are (listed in
country alphabetical order):
>
John Marinopoulos,
Australia
>
Paulo Pinheiro de
Andrade, Brazil
>
Laurent Florès, France
>
Dieter Korczak, Germany
> Jasal Shah, India
>
Daniela Ostidich, Italy
>
Tatiana V. Barakshina,
Russia
>
Mike Cooke, UK
Frits Spangenberg, will remain on
Council in an ex-officio capacity as
Past President for the next two-year
term.
The new Council will take office on
1 January 2009.
More>> Esomar.org
01 January 2008
Slowdown in West boon for city KPO
firms
India’s IT capital Bangalore is also
turning into a major location for
‘market research outsourcing’ (MRO)
though firms expanding their
marketing related back-office
operations in the city in a big way.
Much of these jobs are high-end,
though non-core.
Companies such as Empower Research
and Markelytics are expanding as
more and more companies from the US
are outsourcing.
The days of outsourcing low-end,
low-returns jobs to India may be
numbered. The ones that have a
greater chance are the high-end,
high-return outsourced jobs as they
command better margins, hence a
greater cushion during the present
economic slowdown in the US.
More>>
Business-Standard.com
19 December 2007
Interview: ‘We have to be ready for
competition’
Markelytics CEO Jasal Shah tells
Research why he’s turning his
attention to the domestic market
So far, offshore research agency
Markelytics has made its money
serving predominantly US and
European clients. On Monday it
announced plans to start offering
homegrown online research to the
Indian market too. Founder and CEO
Jasal Shah told Research why he
believes the time is right for
change.
More>>
Research-Live.com
17 December 2007
Markelytics to offer ‘end-to-end’
research in India
Offshore agency targeting online
services at domestic end-clients
The company would also be expanding
its Bangalore operations to support
its foray into the domestic market.
Plans are afoot to set-up an
additional facility in Bangalore to
house a dedicated team for servicing
companies in India.
More>>
Sify.com
Research-Live.com
09
September , 2007
The Future is Online, Traditional
forms of market research are doing
poorly
Online, online , online! That, say
market researchers, is the mantra
for the days ahead. At an annual
conferences on market research that
discussed why telephonic interviews
are failing, and where they do
succeed, market researchers and
marketers agreed that there is an
urgent need to adopt and embrace
online market research in view of
the increasing failure of syndicated
surveys in India.
More>>
Business India
07 August , 2007
Markelytics targets five-fold growth
in revenues
Research Process Outsourcing is an
area fast catching up in India. The
success in outsourcing business
process operations to India has
encouraged many global corporates to
start outsourcing their market
research related activities to
India.
More>> Sify.com
May 05, 2007
India to be global hub for market
research
From just a 600 sq ft office in
Basaveshwaranagar in Bangalore,
about 100 researchers, mostly MBAs,
researchers and post-graduates in
commerce, statistics and economics,
are busy with complex market
research projects for large global
firms based in the US, Canada,
Mexico, UK, France and Australia.
More>> rediff.com
26 February 2007
Markelytics to Expand Bangalore
Operations
Bangalore based Markelytics
Solutions announced its plans to set
up additional new facility at
Bangalore and that it would be
ramping up its present manpower of
100 to 250 over the next 12 months.
More>> moneycontrol.com
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